As each advert is randomly selected, every time a user loads up or refreshes a page, the adverts are repeatedly randomised. This ensures each advert has the equal probability of being seen.

All adverts contain an embedded link to the businesses profile and so whenever a specific advert is clicked, the user is taken directly to that particular businesses profile.

On each particular web page, six adverts are randomly displayed on the right-hand side of the page depending on the advertising scheme each business signs up for.

This scheme is the highest level of advertising. This level ensures that there is the chance of the advert being seen on each and every page of the site except for the home page.

The opportunity to advertise on the home page does exist, however it is slightly more complicated as there are a number of terms and conditions applicable to it (see online brochure for further information).

The platinum scheme comes with a 100% personalised service. As the platinum service is based using 100% personal service, all discussions and proceedings for this particular scheme are taken directly via phone, e-mail or in person.

The pages covered by the platinum scheme include all pages mentioned in the schemes bronze, silver and gold, with the addition of three key functions of the site:

On all pages relating to the messaging facility between users such as writing and reading their messages

The advert being shown on the user login page.

Personal Profile Page - The page students are taken to when viewing other students profiles. This is the portal to contacting users through the messaging facility.